Hi, I’m Jusika Smith.
I’m a wife, a mom to four incredible girls, a proud German Shepherd handler, and a seasoned marketing leader with 17+ years of experience driving strategic growth through Account-Based Marketing (ABM) and enterprise campaign management in the SaaS space.
By day, I build impactful marketing strategies that connect the right message to the right audience. But my passion doesn’t stop at the workplace.
Outside of marketing, I’m a committed advocate for mental health and for children in military families who have experienced sexual assault in daycare facilities or on DoD installations. For the past seven years, I’ve worked to amplify their stories and push for systemic reform within the Department of Defense to better protect these children and support their families.
I also serve as a Master Resilience Trainer for the Department of the Air Force, where I help others strengthen their emotional fitness, navigate adversity, and build lasting resilience. These are tools I’ve relied on throughout my own journey through motherhood, trauma, healing, and growth.
Whether I’m leading a campaign, parenting with purpose, showing up in my marriage, or speaking out for those without a voice, my goal is always the same: to lead with truth, create meaningful impact, and leave the world better than I found it.
The Things I Work On
Military Resilience
A Resilience Strategy for the Military Community
Helping educate the military community and family members across DoD across the globe on how to be more resilient in their day-to-day lives.
After The Loss
Resources to Help Cope with Pregnancy Loss
Resources for you, your spouse, your family, and your friends on how to cope with the experience of a sudden pregnancy loss.
Creative by Jusika
Marketing Resources + Knowledge for the Everyday Company
Creating impactful marketing strategies, transformational branding, and delivering clean and purposeful designs for small businesses and entrepreneurs.