Experienced Enterprise Marketing and Communications Professional

With over 17 years of expertise in marketing and communications, I specialize in Account-Based Marketing (ABM), digital strategy, and communications. I have a proven track record of driving pipeline growth and customer acquisition across diverse industries, including Federal Government, military nonprofits, agencies, and the public sector. My experience spans traditional marketing, public relations, digital marketing, social media strategy, and content creation.

At Engagesmart, I led ABM programs at both InvoiceCloud and DonorDrive, delivering impactful results while aligning marketing strategies with sales objectives. I developed and launched InvoiceCloud’s first formal ABM program, achieving a 178% increase in pipeline growth within just five months (2023). In 2024, I exceeded my growth goal by 115%, focusing on key verticals like Enterprise Government Utility & Billing, and Waste. At DonorDrive, I introduced and executed their inaugural ABM program, surpassing 162% of my annual goal within 10 months, focusing on Non-Profit Organizations, Higher Education, and Healthcare.

In 2021, I completed the United States Chamber of Commerce Foundation’s Hiring Our Heroes (HOH) program, executing 17 high-impact marketing campaigns and managing social media channels with over 900,000 followers. As the subject matter expert for social media strategy, I implemented an organic, multi-channel approach that resulted in a 16.22% growth rate, 136,583 new followers, a 10.7% engagement rate increase, and a 39% increase in website click-through rate. This led to HOH’s LinkedIn page becoming the #1 most-followed veteran non-profit organization.

Beyond social media, I led content creation for HOH’s programs, distributing organic content across multiple channels, and spearheaded the paid advertising strategy for Facebook, Google, and LinkedIn Ads. I worked closely with executive leadership to optimize campaigns and provide media recommendations for strategic decision-making.

My approach is highly data-driven, and I consistently analyze campaign data and ROI to refine strategies and optimize performance. I prioritize comprehensive after-action reporting, ensuring that all results are tracked and captured for future insights.

As a leader of the MarComms, Digital Product, and Marketing Design teams, I managed a team of 8 and worked collaboratively with 10 total team members. I focused on strengthening team capabilities, ensuring smooth workflows, and delivering high-quality marketing initiatives. My role also involved strategic collaboration with internal stakeholders to implement branding standards and align marketing strategies.

Through my work at InvoiceCloud, DonorDrive, and HOH, I have refined my skills in ABM, content creation, social media, paid advertising, and data analysis, always aiming to deliver sustainable growth, strong ROI, and seamless collaboration. I’m passionate about scaling impactful marketing strategies and achieving business growth through measurable success.

Let’s connect if you’re looking for a results-driven marketing leader who can exceed goals with data-backed strategies.