Who am I? Great question.
I’m Jusika — a wife to a Commanding Officer in the Army National Guard, a mom and role model to four incredible girls, and a senior marketing and communications professional in the SaaS space. I’m also a proud Master Resilience Trainer for the U.S. Air Force. At my core, I’m passionate about growth, service, and using lived experience to create lasting impact in both the boardroom and the communities I serve.
With over 17 years of experience, I’ve built my career at the intersection of strategy, storytelling, and connection, specializing in enterprise-level Account-Based Marketing (ABM) within SaaS. Alongside my professional work, I’ve spent years advocating for military families, particularly the safety and well-being of children affected by sexual assault in DoD-regulated childcare programs.
In 2018, while living in Tucson, Arizona, I developed a Strategic Plan for Military Community Members that was later adopted into the Department of the Air Force’s global Resilience Program. That same year, I led a 45-member enlisted spouse nonprofit that earned third place in organizational ethics from the Better Business Bureau. Since then, I’ve continued to partner with Airmen, senior Department of the Air Force leadership, and key community stakeholders — leading memorial receptions, briefings at the Pentagon, and pushing for critical policy changes that support military children and their families.
My commitment to this work is deeply personal. It’s shaped by 17 years of lived experience within the military community as a military spouse, Department of Defense employee, and nonprofit leader — and by the painful journey of navigating a mishandled sexual assault case involving one of my own children. That experience not only redefined my sense of purpose but also deepened my determination to grow through adversity and help others do the same.
Outside of work and advocacy, I find joy in yoga, meditation, design, green plants (and photographing them), long bike rides, the beach, a great Cantonese egg roll, and a well-crafted leather handbag. I love being a mom, a marketer, a maker, and a truth-teller. But I don’t define myself by a single title — I define myself by my pursuit of what is real, restorative, and sustainable.
I believe this: without the dark, we wouldn’t see the light. Both are equally beautiful, equally necessary, and capable of transforming us for the better.
Where you are today is only a stepping stone until your next biggest adventure!
- Jusika Martinez
How did I get here to the in-ter-net? Good question!
Life “refocused” me in early 2016 after a near-death experience 10 days after giving birth to my second pre-term daughter. This refocusing helped me realize that I am ethically motivated, too honest, (and likely too) caring, and deeply passionate about the underdog. I started writing online when my heart was the most hopeful while living in Italia in 2009 while expecting my first daughter. Since those days, I’ve taken to the in-tra-net to share my most vulnerable experiences from birth to the suicide of my labor and delivery roommate, to my own experience with multiple pregnancy losses, to my own near-death experience, and the mental health journey that followed. I have since seen and heard how this site and blog have helped people heal, and I’ve seen it motivate others in their current season of life. So here I am, attempting to embrace what life has given me.
My Core Values:
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I believe in the power of authenticity and vulnerability with boundaries.
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I believe in continuous personal and professional growth
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I am known for knowing the details - from what you like to what deadline we need to meet.
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Life has given me a diverse experience in change which means I am always willing to adapt and adapt quickly.
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I often find myself championing causes for those who are least likely to speak for themselves.
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I believe in change, whether it’s big or small change is good and inevitable.
It’s not about blooming where you are planted. It’s about continuing to thrive after being replanted or repositioned into an unknown place. - Jusika Martinez
Random Facts + Ground Rules
Did you stop trying to fit all the things in?
Therapy. I was in trauma therapy after experiencing a near-death experience in 2016. I experienced PTSD, which showed through frequent and severe panic attacks. I learned that saying yes or remaining busy keeps you from healing, and it can also compact into further emotional troubles later on. So I dropped all the things. Now that I have finished that season of life, I still guard my schedule so that I am not overbooking or wearing myself thin.
Why put vulnerable stuff out there?
Everything I’ve experienced in life is a lesson for myself and maybe someone else. Although I seem to share a lot here in my little corner online, I’ve since established a boundary: if I haven’t processed it, then it’s not online. If I’ve processed it, then I don’t care for people to know. I want others to use my experiences to allow themselves to know that it’s okay to have these issues or struggles — life isn’t easy, and when we know we’re not alone, it helps us heal.