MARKETING BY JUSIKA

With 17+ years in marketing and communications, I bring deep expertise in Marketing Communications, Demand Generation, Account-Based Marketing (ABM), digital strategy, and design. My career has spanned the Federal Government, nonprofits, agencies, and SaaS — with a consistent focus on driving measurable growth.

Marketing for the
Everyday Company.

LETS CONNECT

In my free time...

I love working with small businesses to create impactful marketing strategies, transformational branding, and deliver clean and purposeful designs. Connect with me to learn how we can work together on making your big dream come to life!

Experienced Enterprise Marketing & Communications Leader

With 17+ years in marketing and communications, I bring deep expertise in Account-Based Marketing (ABM), digital strategy, and communications. My career has spanned the Federal Government, nonprofits, agencies, and SaaS, with a consistent focus on driving measurable growth and aligning marketing with business objectives.

At Engagesmart, I launched InvoiceCloud's first ABM program, increasing pipeline by 178% in five months, and later exceeded growth goals by 115% across key enterprise verticals. At DonorDrive, I introduced their inaugural ABM strategy, surpassing 162% of my annual goal in less than a year.

Earlier, I led campaigns for Hiring Our Heroes, growing their digital presence to 900K+ followers and positioning their LinkedIn as the #1 most-followed veteran nonprofit. My work delivered double-digit engagement and traffic growth, supported by data-driven insights, paid media, and cross-channel storytelling.

View my resume

Landing Page Portfolio

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Digital Ad Portfolio

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Social Media Portfolio

A collage of photos from a workout session, showing a woman lifting weights, a man performing a squat, a person doing a pull-up, and a group selfie with the hero Lucas Gruenther at the gym.
Blue background with white handwritten-style text saying, 'We hope you are feeling amazing today!'.
Blue background with white text that says, 'WE HOPE YOU ARE FEELING AMAZING TODAY!'
Illustration of diverse people with different skin tones and hairstyles. Text highlights diversity, inclusion, and belonging as leading principles. Blue Star Families logo and event details at the bottom.
Text overlay on a photo of a child holding a mug with night sky in the background. The overlay reads: '5 meaningful ways to help military families feel connected to their new duty station location: 1. Write a welcome note with a few good local tips/f
A man in a tan uniform sitting on the ground next to a smiling dog, both outdoors near a house.
A military funeral procession with soldiers in uniform carrying a casket draped with the American flag.
Illustration of five hands raised, each with different skin tones and sleeve styles, with a message rain banner that says, "Better days are ahead." A smaller banner below says, "But it's going to take some work to get there, together." The logo of Fu
Screenshot of a social media post by Blue Star Families discussing the impact of COVID-19 on schools and students, featuring their logo and a background with a star pattern.
Blue Star Families survey promotion poster with the title 'Take the Survey Today! Sept 8 - Oct 16'. The poster features a large blue star and a silhouette of a family celebrating, promoting participation in the 2020 Military Family Life Survey.
A motivational social media post titled '5 Things To Remember Today' listing five positive affirmations: 1. You are valuable, 2. You are enough, 3. You have a voice, 4. You are seen, 5. You are capable, from Blue Star Families.
Close-up of a person's hands holding a small dog, possibly a puppy, with a background of a military uniform.
A military-style backpack with various attached gear. There is a text overlay that says, 'Let's Chat! PAYROLL TAX DEFERRAL.'
Text-based social media post from Blue Star Families discussing a virtual roundtable with Virginia military families and Senator Mark Warner about COVID-19 challenges and employment issues.
A social media post wishing viewers a week filled with good thoughts, kind people, and happy moments, with Blue Star Families' logo at the bottom.
A digital infographic titled 'The Six Domains of Resilience,' showcasing six interconnected hexagons labeled Health, Vision, Collaboration, Composure, Tenacity, and Reasoning, each with related keywords. The infographic is branded with the Blue Star
Inspirational quote by Ruth Bader Ginsburg on a black background with white text and a White Star Families logo.
Four women wearing masks standing next to a red pickup truck with a donation sign, in front of a left side view of a silver pickup truck with women loading or unloading boxes, and a small logo for Blue Star Families with a pile of brown boxes.
Blue background with white text that reads, 'There is power in kindness,' and a logo at the bottom for Blue Star Families.
A social media post from Blue Star Families with a motivational message titled "Things To Remember". The message includes affirmations such as 'It's okay to cry,' 'You matter,' and 'You are enough.' The post encourages taking mid-week reminders and o
An image with a light blue background featuring four cartoon hands, each in a different skin tone, holding red hearts around the text. The text reads: "Why should YOU speak out against injustice? You can make a difference. You have what it takes. You
Official Facebook post from Blue Star Families announcing that they have successfully convinced the U.S. Department of Defense to ban the display of the Confederate battle flag on military installations, citing a memo and dialogue about policy change
Photo of Kathy Roth-Douquet, CEO of Blue Star Families, speaking at a podium during a press event, with an American flag in the background. Several people, some wearing masks, are seated at a table and standing around, attending the event.
Blue Star Families' self-care menu listing activities like deep breaths, stretching, reading, journaling, walking outside, and getting crafty, with recommended times.
Social media post from Blue Star Families with a light blue background, text encouraging changing opinions after learning new information, and a drawing of a light bulb.
Graphic with multiple diverse hands raised in the air below a quote about community support.
Social media post by Blue Star Families encouraging self-care for loneliness with tips like silence your inner critic, journal thoughts, let emotions be, get to know yourself, stop isolating, and ask what you need.
Blue graphic with text reading "Blue Star Families Friday Check In" and a sentence prompt "Finish the sentence: I need to give myself ________" with a Blue Star Families logo at the bottom.
Kathy Roth-Douquet, CEO of Blue Star Families, speaks at a podium during an event, with other attendees seated at tables behind her. The background features the American flag and a banner for Virginia. Several people are wearing masks.
Illustration of diverse people from Blue Star Families high-fiving each other to symbolize unity and strength.
A social media post with a background in orange, red, black, and green, celebrating Juneteenth and freedom for enslaved people, including text that states "The war had ended," "The enslaved were now free," and "Juneteenth | Freedom Day," with a logo
A social media post from Blue Star Families about empathy, featuring a graphic of two hands holding a heart, with text explaining that empathy involves understanding and feeling where others are coming from.
Person holding an American flag on a pole during a patriotic event, with a building in the background, conveying gratitude to armed forces on Armed Forces Day 2020.
A Starbucks cup of coffee with a custom paper sleeve featuring a smiling face graphic, placed in front of a decorative beige mirror with a scalloped edge.
A woman dressed in military uniform hugging her young son in front of an American flag on a sunny day.
Social media post from Blue Star Families showing a low battery icon and the message promoting self-care during busy times.
Blue Star Families Facebook post with an inspirational quote on a navy background, displaying the organization's star logo and the message about staying positive.
Blue background with white text that reads 'WE'RE stronger WHEN WE TAKE CARE OF each other,' with a blue star logo and additional branding from Blue Star Families.
Social media post from Blue Star Families with a blue background and an image of a person in military uniform. Text highlights the importance of resilience with phrases like 'Resilience is more than a buzzword' and 'Resilience is our Armed Forces.'
A digital infographic showing the most acute pain points for COVID-19 patients, including percentages for issues like healthcare access, mental health, childcare, and support services.
A person is writing on a white paper with a black pen. The background includes a wooden surface and a blue, red, and white star logo. The image promotes a self-care challenge with the message to give thanks.
Graphic for a virtual town hall meeting on COVID-19 military support initiative, scheduled for Thursday, March 19 at 3 PM EST, with details about the event and registration.
Blue Star Families Facebook post with a woman speaking at an event, and posters promoting stronger military families, with a focus on community support and resilient families.
A social media post from Blue Star Families with a message that reads, 'Here's your Wednesday reminder: we are all a work in progress.' in white and blue text on a dark background.
Fireworks exploding over the United States Capitol building during the 40th Anniversary celebration.
A promotional graphic for the Blue Star Families, encouraging participation in the 2020 survey from September 8 to October 16. It features a hand holding a key, a partial view of a house interior, and text urging military families to take the survey
Tweet from Blue Star Families sharing top three things to know about suicide prevention during Suicide Prevention Week, including risk factors and prevention strategies.
Illustration of six diverse hands raised, symbolizing unity and teamwork, with a banner above that reads 'Better Days Are Ahead,' and a message below that says 'But it's going to take some work to get there, together.'
American flag being held up outdoors with a building and a partly cloudy sky in the background.
A soldier wearing camouflage uniform has their head bowed and covered with their hand, while another person gently touches their shoulder.
Photos from a food drive event with Blue Star Families. Three women wearing masks and Blue Star Families shirts are seen near a red truck, a woman is talking to a vehicle window, and another woman is placing items into a car. A table with bags labele
A digital illustration celebrating Friendship Day, featuring various hands of different skin tones and accessories forming a circle, with the text "Happy Friendship Day" in the center and the Blue Star Families logo at the bottom.
A promotional graphic for the Blue Star Families 2020 Military Family Lifestyle Survey with the headline 'Take the Survey Today! September 8- October 16,' featuring a blue background, a section of a decorated blue military flag, and an image of a han
A military uniform with tactical gear and equipment, beside a graphic with the words "Let's Chat! Payroll Tax Deferral" and dollar signs.
Promotional image for Trivia Night event, featuring the words 'TRIVIA NIGHT' on a blue background with question mark graphics and a play button overlay.
Red background with a star emblem in the center, part of a social media post from Blue Star Families about military families and COVID-19.
Collage of six photos of people working out and taking selfies at a gym during a charity event honoring hero Lucas Gruenther, with some lifting weights and others smiling.
Military honor funeral ceremony with soldiers in uniform, carrying a casket draped with an American flag, at an outdoor military base or airport.
Text with blue background that reads, "Until you fix it here and address it here nothing changes here," followed by a red heart, a house emoji, and a globe emoji. The logo of Blue Star Families is at the bottom.
Illustration of diverse people giving high-fives together, promoting unity and strength, with a blue background and the text 'We are stronger when we take care of each other' and the Blue Star Families logo.

Logo + Design Portfolio

Black and white logo with a woman's profile silhouette inside a shield shape, surrounded by a circle, with the words 'FACE of PEACE' underneath.
Logo of the Farmers Family Support Fund featuring a hand holding a sprouting plant.
Circular emblem with a ribbon at the bottom reading 'ENLISTED SPOUSES,' a central text with 'F' and 'S,' and surrounding text reading 'SUPPORTING,' 'EDWARDS AIR FORCE BASE,' and 'RESERVED.'
A circular logo with the text 'Home Cleaning by Alicia Harris' around a pink dustpan icon, superimposed on a background featuring a towel hanging on a wooden ladder and a potted plant.
Logo for Created Treasures at Edwards Air Force Base featuring a hammer and a screwdriver.
A protest poster with the outline of the state of Montana filled with the American flag and a yellow ribbon, featuring a white star with a black arch and a red circle around it. The background has red and orange rays and dot patterns. Text on the pos
Black background with white text logo reading 'Amplified Production & Consulting'.
Colorful graphic with overlapping geometric shapes containing words like 'support', 'christ centered', 'friendship', 'encouragement', and 'God all' in various colors and fonts.
Two circular logos with black outlines. The left logo features a line drawing of a woman breastfeeding a baby, with the text around the circle reading 'Breastfeeding Momma Dedication at Its Best.' The right logo shows two black footprints with the te
The image features the text 'NEW LIFE' with a stylized red and black logo above it, resembling an open book or a doorway with a cross, and the words 'Bible Fellowship' handwritten beneath.
Overlapping blue circles forming a ring with the text 'OVERFLOWCHURCH' below.
Illustration of a cactus with three arms, in front of a faint circular logo with stars and text.
Multiple graphic designs featuring the phrase 'Blissfully Painful' with different text styles and colors, some inside circles and some with decorative borders.
Design style guide with the phrase 'delightfully painful' in various fonts and colors, along with related icons and color palette, creator Jusika Martinez.
Design style guide with the phrase "delightfully painful" in various fonts and colors, hex color palette, icons representing cycling, surfacing waves, and teamwork, and a nature photograph of a trail surrounded by trees.
Design branding for Whole Hope Yoga, including logo variations, color palette with burgundy, deep red, dark gray, and orange, texture and pattern options, fonts such as Didot for logo and Futura for body, and inspirational images related to yoga and
Design branding guide for Whole Hope Counseling, featuring logo variations, color palette of dark purple, red, gray, and orange, texture patterns, font details, and inspirational images.
A branding board for Soleil Aesthetics featuring a color palette of six shades, three font styles, two logo options with silhouettes of women, and inspirational images including feathers, flowers, and abstract art.
A publication called Dorm Dwellers Digest 3D, featuring a colorful cover with the date September 19, 2010, and information about a marathon event, along with several internal pages listing calendars, event details, and contact information.
A collage of various flyers and brochures for events and promotions at La Bella Vista Club, including a football madness event, rock band nights, bingo, and monthly club updates, with some featuring images of people, promotional offers, and schedules
Brochure about commercial sponsorship opportunities at Aviano Air Base, featuring images of aircraft, promotional text, charts, and event photos.
Side-by-side comparison of a disorganized and a clean, organized publication page. The 'After' version is tidy with a few bright advertisements, and the 'Before' version is cluttered with many small black-and-white articles. The caption explains the
An infographic titled '6 Protective Factors to Help Reduce Child Abuse' with numbered sections describing factors such as Parent Resilience, Knowledge of Parenting and Child Development, Nurturing and Attachment, Social and Emotional Competence of Ch
Green poster with black and white text and various sponsor logos, thanking followers and promoting a run organized by sheriff Sam Cochran, Mr and Mrs Joe D. Robison, with details about participants, sponsors, and a website for online registration.
Event poster for St. Jude Memphis to Mobile Run, featuring yellow and black colors, promoting Moe's Original BBQ on Springhill Avenue, celebrating the 390-mile run with music, barbecue, and cold beer, and providing the run schedule from 9 am to 12 pm
A promotional poster for a charity run featuring a close-up of a child's legs in running shoes, with text about the event happening April 17-20 in Memphis to Mobile, supporting St. Jude Children's Research Hospital.
A promotional flyer featuring events such as weekly membership meetings with a money tree graphic, a grill giveaway at a brunch event on September 12, and karaoke at La Bella Vista at 2100. The flyer includes text about member prizes, a karaoke event
Poster for an event titled "A Night of Movies with Oscar" on March 14 at 6:00 p.m. at Base Theater. It includes information about ACES, a philanthropic organization supporting military and civilian spouses, and features a stylized illustration of an
Flyer for a Thanksgiving Cook Off event hosted by the Airman and Family Readiness Center and Aviano Community Enlisted Spouses, at Aviano Elementary School Gym on November 8 at 6 p.m. featuring images of cooking utensils, a pot with a ladle, grapes,
A promotional poster for the 6th Annual Quarter Auction organized by Edwards ESC. The poster includes event details such as date, time, location, ticket information, and contact details, with a background of coins.
Poster for Edwards Enlisted Spouses Club with a logo showing a mountain scene and rays of sunlight, surrounded by a circle and a red ribbon. The poster provides information about the organization's mission, meeting schedule, and contact details, incl
A flyer for the Edwards Enlisted Spouses Club at Edwards Air Force Base, inviting people to a bingo event on March 5 at 6:00 PM at Chapel 1 Annex. The flyer features a bright green background with hexagonal patterns and colorful bingo balls with numb
Back to School fashion show flyer featuring four children in colorful school outfits, holding books and backpacks, with event details and promotion information.
A woman relaxing on a beige couch with floral pillow, next to a window with green scenery, with a brown and white flower arrangement nearby. The right side features text about relaxing in a new home at Deerfield Estates, including contact information
Invitation flyer for Water's Edge at Point Pleasant with a group of people enjoying wine indoors, featuring a pool area outdoor shot, and numerous details about an event on September 14th, 1:00 p.m. to 4:00 p.m. including RSVP and contact info.
Popcorn in a red and white striped container, movie film reel, and promotional text about flavored popcorn being available exclusively at Anthony's Pizza and the Express.
Flyer for a pet show event at the Edwards Air Force Base exchange on April 20th at 10:00 a.m., featuring a Chihuahua dressed as a rockstar with a guitar, promoting pet registration and awards for various pet categories.
Flyer for Hearts Apart Luncheon event featuring a red and white checkered napkin, black cutlery, and event details including date, time, location, and RSVP information.
A baseball player wearing a red jersey and white pants swings a bat during a game, with a crowd watching in the background. Promotional text overlaid on the image invites families to a Hearts Apart event on July 27th at 6 p.m. at The Hanger, located
Flyer for the Dorm Dwellers Cookie Drive event scheduled for December 5th from 6:30 AM to 6:30 PM at the Airman and Family Readiness Center, featuring a close-up of a decorated gingerbread cookie with white icing, red and white heart-shaped sprinkles
Event poster for Primavera Bazar from May 20-22, with details about the schedule, entertainment, food booths, and entry times. The poster features bright colors, large text, and a cartoon illustration of a girl with flowers in her hair.
Pink background with black and white text about a charitable event to fight breast cancer. There is an illustration of a fist and playing cards with an ace and map of Italy, with pink ribbon symbols included.
Event flyer for The Power of Prayer, extended worship and messages, August 3rd - 4th at Westside Christian Fellowship, featuring schedules with times and speakers.
A flyer for the Mistletree Bazaar event organized by the Edwards Enlisted Spouses Club (ESC). The flyer features a decorated Christmas-themed design with a logo that includes a sailboat, holly berries, and leaves. It contains event details such as da
Flyer for a July 3rd fundraiser at 6:00 PM at Bama Park, hosted by the Davis-Montan Enlisted Spouses Association, selling Chick-fil-A sandwiches, chips, sodas, and water, accepting cash and debit card, in celebration of America's Independence Day.
Neon pink sign reading '80's Bunco' with event details: July 17 at 6 PM at Soaring Heights, against a background of geometric neon lines and shapes, with a small logo of a cactus in a circle at the bottom left.
Announcement flyer for a bowling event organized by DMESA on August 15 at 5 PM in DM lanes, including a bowling pin and ball, with information about free pizza, two hours of bowling, shoe rental for $5, and a membership discount.
Text on a beige background with scattered small triangles in black, brown, and yellow. The text announces an event for the Davis-Monthan Enlisted Spouses Association, including details like date, time, location, and purpose, with a decorative cactus
A poster for an event titled 'Goal Setting + Vision Boards' hosted by Davis-Monthan Enlisted Spouses Association. It includes details such as the date, time, and location, with decorative elements like a cactus and sunset graphic.
Event poster with a pink, purple, yellow, and white background decorated with multicolored sprinkles. It features the word 'Celebration' in large, teal, cursive text outlined in white. The poster invites members of the Davis-Monthan Enlisted Spouses
A flyer with text advertising a Thanksgiving potluck and paint night hosted by Davis-Monthan Enlisted Spouses Association, with a rustic table setting including apples, a leaf, and some baked goods.
Poster for Operation Good Day, encouraging donations of board games and DVDs for army soldiers, with drop-off details at Davis-Monthan Exchange and Chapel from November 21 to December 7.
Pink background with a black circle logo that has a backpack outline and the text "Build-A-Pack Annual Drive." Below, a black banner in white text says "Bring-A-Bag School Supply Giveaway." Yellow section with black text lists items available for don
Poster promoting a workshop called PACE for the military spouse. It features a photo of a smiling family with three children outdoors. The poster details the workshop's focus on self-reflection, personal growth, and social skills, with event date, ti
Logo for the 'For the Force Table Talk' podcast, featuring a vintage microphone inside a gear outline with the text in a circular arrangement.
The logo of the Department of the Air Force with a stylized gear and mountain graphic, and the text 'Fortify the Force'.
A dark blue graphic with white text that says, 'We are listening to your feedback,' and includes the Department of the Air Force logo with the slogan 'Fortify the Force' in the bottom left corner.
Official logo of the Department of the Air Force with the slogan "Fortify the Force" and sections outlining mission, vision, and existing initiatives.